2026.07 — Value Way Selected for Blooming DRIVE with MUIC 2026
Value Way Selected for Blooming DRIVE with MUIC 2026
Value Way Inc. has been selected as one of seven ventures for “Blooming DRIVE with MUIC 2026 — Dialogue for Co-Engineering,” a startup acceleration program jointly run by MUIC Kansai and Blooming Camp in Osaka.
About the Program
Blooming DRIVE with MUIC 2026 is a hands-on acceleration program offering mentorship, expert-led sessions, business network matching, and bi-weekly project management support for entrepreneurs working toward social implementation. Through dialogue, participants validate their business hypotheses and refine their ideas via co-engineering.
Value Way’s Focus
Value Way addresses the 2050 Coffee Problem — the projected crisis where climate change, aging farmers, and rising demand threaten global coffee supply — through CoffeeID, its lot-level traceability and carbon footprint measurement, and the design of a value loop connecting production and consumption. Through this program, starting from a single cup of coffee, we aim to bridge the divides between production, distribution, and consumption and build a society where environmental and economic value circulate together. By making regenerative agriculture properly visible and verifiable so that producers earn fair compensation, we hope to make this a place to learn how to extend a sustainable primary-industry infrastructure — fit for the age of climate change — to the world.
What the Program Provides
- Sessions led by business leaders active across diverse fields
- Individual mentoring after each session by tutor lead Naotaka Hosono (CEO, BIG Impact Inc.)
- Matching with the networks of MUIC Kansai and Blooming Camp
- Bi-weekly meetings with a dedicated community manager for project management
Mentors
To re-examine each project from different perspectives — business, brand, and social impact — mentors at the forefront of their fields are invited. Through dialogue in each session, participants deepen their project’s core questions and refine the hypotheses to validate.
Asako Tsuji — CEO & Creative Director, arca Inc.
Theme: “Will this service truly reach society?”
Eriko Yamaguchi — CEO & Chief Designer, MOTHERHOUSE Co., Ltd.
Theme: “How can a social issue become a business?”
Fumito Matsuda — Co-CEO, HERALBONY Inc.
Theme: “Can ideals and business coexist?”
Venue: MUIC Kansai / Blooming Camp (Osaka)