Featured in Ditting “Cafes of Japan” — RIO COFFEE Ashiya

Swiss precision grinder maker Ditting Grinders featured RIO COFFEE Ashiya — the cafe Founder Toshimasa Yagi runs as Founder of Altarena Co., Ltd. — in its “Cafes of Japan” series.

From Ditting’s official description

“Toshimasa served as a juror at the prestigious Cup of Excellence in El Salvador, a testament to his deep knowledge and expertise in the world of coffee. … his unwavering passion for environmental sustainability within the coffee supply chain becomes strikingly clear. … He strives to cultivate a connection between the farmers who produce the coffee and the local patrons who enjoy it.”

— Ditting Grinders official YouTube, 2024-10-07

RIO COFFEE and Value Way

RIO COFFEE Ashiya is one of the Founder’s practical fields. The need to connect producers and consumers — recognized through daily work there — became the starting point for the Value Way / CoffeeID platform.

Watch on YouTube →